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The printed advertising medium dates back to the early 1600’s. Since then it has evolved in shape, volume and content. Nowadays each one of us encounters not less than 440 printed adverts every day, being on newspaper, promotional leaflets, flyers, catalogues etc. It is by far, one of the most effective media, especially when it comes to the door-to-door monthly catalogues. Hotspot Magazine has been reaching Maltese households since 2010, and today is one of the most popular monthly catalogues in circulation. Hotspot Magazine is introducing an amalgamation between the traditionally printed media and today’s shopping technology, we are proudly presenting SMART BUY – a first for the local retail business. A Quick Response Code, well known as QR code, will compliment products advertised on Hotspot Magazine. This coding will link users to an informative platform with full specifications of the corresponding product, and possibly buy at their own convenience with no logistic restrictions or time barriers. Users only need to download a basic QR reader on their devices. Upon first log in, one has to register to Smart Buy, by choosing a username and a password, to make future connections smoother. The customer pays for the product directly on Smart Buy, using any Visa, Mastercard or Cashlink, through a safe payment gateway. Smart Buy will automatically notify the customer and confirm the purchase. Within 48 hours, the advertiser will contact directly the customer to schedule delivery at his own convenience. Should a fast track delivery be needed, Maltapost’s reliable courier service will be also available. For any enquiries arising while logged on Smart Buy one can contact our help desk on 2144 5296 or on qr@hotspotmalta.com Finally, Smart Buy customer care team will again contact the customer to verify that the delivery has been affected and product is to their satisfaction. |
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