Besides satisfying the information needs of potential web users, your corporate website must be powerful enough to capture attention and distinct itself from that of your competitors. That’s why it is vital to have a website that is easy to navigate through and, at the same time, interactive and capable of instilling interest amongst your target audiences. With these concepts in mind, we at HotSpot design websites that are in line with your branding, enabling easy integration with all your promotional efforts. We will scrutinise the market you operate in and deliver a practical ideology that guarantees an excellent add-on to your competitive strengths. Apart from providing you with tips on how you can improve the impact of what you write, we can help you enhance the overall effectiveness of your web presence through our consultancy services. What’s more is that you can choose to integrate your website with an easy-to-use Content Management System which will help you take full-owenership of your website once the design process is fulfilled up to your satisfaction. This drives various benefits your way as you can keep your website up-to-date at all times. You can also opt to integrate a further application, Gallery Manager, so that you can structure your products or services within a highly structured gallery that can visualise your offerings and provide all necessary information. Besides enabling a familiar and easy-to-use PowerPoint-like environment, this application facilitates searches for end users, securing greater confidence and increasing hits on your product catalogue. With the huge potential that online exposure brings to the selling community, there has never been a most appropriate time for you to be part of this era of success. We engage upon delivering an integrated web solution by utilising valuable tools that make the web an increasingly-growing business...
Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Social media doesn’t sleep, but that doesn’t mean you don’t have to! Ensure your social media is well managed at a constant reach. It is now a line item in marketing budgets. Reports show a positive ROI on this specific outreach all across the board. It takes two to tango, especially when it comes to being social. Collaboration is key when it comes to developing and executing an effective social media campaign. At Hotspot Social Media, we build strong and integrated strategies for our clients, but most importantly, we help our clients take action on those strategies by implementing tactics that connect their brands with the social media world. But more than that, Hotspot Social Media takes online marketing hype and makes it both manageable and understandable. Incorporating social marketing into natural business campaigns and promotional activities, the team builds engaged audiences, bringing together traditional public relations and marketing professionals. With the help of these professionals, Hotspot Social Media designs cutting-edge campaigns that understand what drives your online market...
The printed advertising medium dates back to the early 1600’s. Since then it has evolved in shape, volume and content. Nowadays each one of us encounters not less than 440 printed adverts every day, being on newspaper, promotional leaflets, flyers, catalogues etc. It is by far, one of the most effective media, especially when it comes to the door-to-door monthly catalogues. Hotspot Magazine has been reaching Maltese households since 2010, and today is one of the most popular monthly catalogues in circulation. Hotspot Magazine is introducing an amalgamation between the traditionally printed media and today’s shopping technology, we are proudly presenting SMART BUY – a first for the local retail business. A Quick Response Code, well known as QR code, will compliment products advertised on Hotspot Magazine. This coding will link users to an informative platform with full specifications of the corresponding product, and possibly buy at their own convenience with no logistic restrictions or time barriers. Users only need to download a basic QR reader on their devices. Upon first log in, one has to register to Smart Buy, by choosing a username and a password, to make future connections smoother. The customer pays for the product directly on Smart Buy, using any Visa, Mastercard or Cashlink, through a safe payment gateway. Smart Buy will automatically notify the customer and confirm the purchase. Within 48 hours, the advertiser will contact directly the customer to schedule delivery at his own convenience. Should a fast track delivery be needed, Maltapost’s reliable courier service will be also available. For any enquiries arising while logged on Smart Buy one can contact our help desk on 2144 5296 or on qr@hotspotmalta.com Finally, Smart Buy customer care team will again contact the customer to verify that the delivery has been affected and product is to their...
To achieve your marketing goals it is important that you know your target market inside and out. This requires conducting a market analysis, which must be as in-depth as possible providing you with all the data you need to reach your target effectively. By knowing your target audience you will be more confident what steps to take to connect with that specific audience. The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand’s effectiveness. It is necessary to find the right balance when defining your target market, making your audience aware you are talking specifically to them. This may sometimes categories in various channels your audience. It is important to choose which platform you should step on to present your entity to your current or prospective clients. Not all mediums might respond with the same impact on a specific campaign when the target audience is vague and unfocused. At Hotspot Enterprises we can provide a categorized business database helping you to channel your specific audience in the best way possible, within your budgets and reaching your desired...
Different Objectives, One Common Interest
Any consumer looks out for HOT deals.
